GUIDELINES FOR THIRD PARTY USE OF
YAMAHA GUITAR GROUP, INC. TRADEMARKS
Updated: October 18, 2018
Yamaha Guitar Group, Inc.’s (“YGG”) trademarks, logos, and service marks are valuable assets that we diligently supervise and protect. We understand that some third parties need to use our trademarks to refer to YGG’s products. Therefore, we developed these guidelines to assist our business partners, customers, and other third parties and to answer some of the frequent questions we receive regarding the proper usage of YGG’s trademarks.
These guidelines are designed to ensure the proper usage of YGG’s trademarks and to prevent consumer confusion. Since we cannot address every question that may arise, these guidelines are not intended to be a definitive or exhaustive statement on the proper usage of YGG’s trademarks.
These guidelines apply only to use of YGG’s trademarks in word format. Third parties may use YGG’s logos or other trademarks with design elements only under the terms and conditions of an agreement that permits the use of YGG logos, and in that case, it must conform precisely to a logo specimen provided in the agreement.
Proper Use of YGG's Trademarks
Third parties may use YGG’s trademarks to identify YGG’s products and services, provided such references are true, fair, not defamatory, and not misleading as to YGG’s affiliation, endorsement, or association with such third party or third party’s products and services, and provided these guidelines are followed:
- If true, you may claim that your product “works with” or is “compatible with” a YGG product as long as such statement does not create consumer confusion about the source of your product.
- Referential uses of YGG’s trademarks must be presented in the same font and font size as the surrounding text and must not be emphasized (i.e., do not underline or use bold or italics).
- You must use the proper form, representation, trademark symbol, and attribution credit acknowledging YGG’s trademark ownership.
- Proper Form = Adjective (not a noun or verb) and Singular (not plural or possessive)
Always use YGG's trademarks as a noun modifier, not a noun or a verb.
Correct: Variax® guitars are revolutionary instruments. Not Correct: Variax is turning guitar history on its ear.
Always use YGG's trademarks in their singular form, not plural or possessive.
Correct: I bought two POD® digital effect devices. Not Correct: I bought two PODs. Not Correct: The POD's versatility is what makes it unique.
- Exact Representation
Always reproduce YGG's trademarks exactly as registered. Do not change the spelling, capitalization, spacing, or punctuation.
Correct: StageScape StageSource AMPLIFi Sonic Port Not Correct: Stagescape Stagesource Amplifi Sonicport
- Trademark Symbol: "®" for registered trademarks; "™" for unregistered trademarks.
Please use the appropriate symbol — superscripted, without a space, and to the immediate right of the trademark — following the first use of the trademark. Second or subsequent uses do not need these symbols.
For ease of reference, here is a complete list of YGG's registered and unregistered trademarks (U.S. registrations only — Many of these trademarks are also registered in foreign countries.):
Ampeg logo (stylized "a")
Line 6 Edit™
Line 6 logo (stylized silver & black with name "Line 6")
Line 6 Monkey™
- Attribution Credit
Include an attribution credit (which may appear in small print so long as it is legible by the average reader) when using any YGG trademark in published materials.
Example: Variax® is a trademark or registered trademark of Yamaha Guitar Group, Inc. in the U.S. and/or other jurisdictions.
However, Yamaha Guitar Group's company name may be used in simplified form, as here:
Correct: Yamaha Guitar Group announced a new product today. Not Correct: Yamaha® Guitar Group announced a new product today. Correct: Yamaha Guitar Group's technology offers innovative digital solutions for guitarists. Not Correct: Yamaha Guitar Group®‘s technology offers innovative digital solutions for guitarists.
Unauthorized Uses of YGG's Trademarks
- You may not incorporate or include, in whole or in part, any YGG trademark or product name in your own company name, product name, service name, trademark, logo or internet domain name.
- You may not market any product or service under a name that is confusingly similar to the trademarks or names of any YGG products or services.
- You may not copy or imitate YGG's trade dress, in whole or in part, including the design, look and feel of YGG's products, product packaging and website content.
- You may not use YGG's trademarks in any manner that would disparage YGG, any YGG product or service or any other person or entity.
- You may not use YGG's logos in advertising, promotional or sales material unless you are an authorized reseller, distributor, or licensee of YGG and then such use must be in accordance with your written agreement with YGG.
- You may not use YGG's trademarks, logos or service marks in any manner that imply or suggest YGG's affiliation, endorsement, sponsorship, or support of any third party, third party product, or third-party service unless authorized in writing by YGG.
- You may not use a YGG trademark or service mark as an internet domain name.
YGG reserves the right to object to any use of YGG's trademarks and YGG deems unlawful even if such use if not specifically prohibited by these guidelines.
YGG reserves the right to revise these guidelines at any time without notice.
For additional information or questions, you may email YGG's legal department at firstname.lastname@example.org.